Who Is the Sponsor of Barcelona?
Barcelona, one of the most iconic football clubs in the world, is known for its rich history and passionate fan base. Alongside its success on the field, Barcelona has also become a global brand with numerous partnerships and sponsorships. In this article, we will explore who the current sponsor of Barcelona is and their impact on the club.
A Brief History of Barcelona’s Sponsors
Throughout its long history, Barcelona has had several sponsors who have played a crucial role in supporting the club financially. These sponsors have not only provided financial backing but have also helped raise the profile of Barcelona to a global audience.
In recent years, one company stands out as the main sponsor and partner of Barcelona – Rakuten. Rakuten is a Japanese electronic commerce and online retailing company known for its diverse range of services including e-commerce, fintech, digital content, and communications.
Rakuten: The Main Sponsor
Rakuten became Barcelona’s main sponsor in 2017 after signing a four-year deal worth €55 million per season. This partnership between Rakuten and Barcelona marked a significant milestone for both parties.
With this sponsorship deal, Rakuten’s logo appeared on the front of Barcelona’s jerseys, replacing their previous sponsor Qatar Airways. This change sparked immense excitement among fans as it marked a new era for the club.
Rakuten’s Impact on Barcelona
- Rakuten’s sponsorship has provided Barcelona with substantial financial support that has allowed them to invest in top-quality players and maintain their competitiveness at both domestic and international levels.
- The partnership with Rakuten has opened new avenues for global exposure for both parties. Through various marketing campaigns and collaborations, Barcelona’s brand has reached a wider audience, particularly in Asian markets where Rakuten has a strong presence.
- Rakuten’s expertise in digital content and technology has also played a vital role in enhancing Barcelona’s digital presence. This partnership has enabled Barcelona to engage with fans worldwide through innovative digital platforms and content.
The Future of Barcelona’s Sponsorship
As the current sponsorship deal with Rakuten is set to expire in 2021, there is much speculation about who will be the next sponsor of Barcelona. The club is actively seeking a new sponsor that aligns with their values and can provide significant financial support.
Barcelona understands the importance of having a strong sponsor that shares their vision and can contribute to the club’s success both on and off the field. The new sponsor will undoubtedly play a crucial role in shaping Barcelona’s future.
In Conclusion
Barcelona’s main sponsor, Rakuten, has had a profound impact on the club since 2017. Through their financial support and global partnerships, Rakuten has helped elevate Barcelona’s brand to new heights. As they continue their search for a new sponsor, Barcelona remains committed to finding a partner who will contribute to their ongoing success.