The Under Secretary for Tourism Promotions is a key position within the United States government that is responsible for promoting tourism both domestically and internationally. This position is appointed by the President of the United States and serves as a senior advisor to the Secretary of Commerce.
What Does the Under Secretary for Tourism Promotions Do?
The primary responsibility of the Under Secretary for Tourism Promotions is to develop and implement strategies that promote travel to and within the United States. This includes identifying Target markets, creating marketing campaigns, and working with industry partners to develop promotional materials.
Additionally, the Under Secretary for Tourism Promotions works closely with other government agencies, including the Department of State and Department of Homeland Security, to ensure that travel policies and regulations are conducive to promoting tourism.
Background
The position of Under Secretary for Tourism Promotions was created in 2010 as part of the Travel Promotion Act. The act was designed to promote international travel to the United States in order to boost the economy and create jobs.
Since its inception, several individuals have held this position, including Brand USA CEO Chris Thompson and former Hilton Executive Kathleen Matthews.
Qualifications
To be considered for this position, individuals should have a strong background in marketing and tourism promotion. In addition, they should possess excellent communication skills and be able to work collaboratively with industry stakeholders as well as government officials at all levels.
Conclusion
In conclusion, the role of Under Secretary for Tourism Promotions is an important one within the United States government. By promoting travel both domestically and internationally, this position helps boost economic growth and create jobs while also showcasing all that our country has to offer. With a strong focus on marketing strategies and collaboration with industry partners, this position plays a key role in promoting America’s tourism industry.
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