Wisconsin is known for its breathtaking natural beauty, stunning architecture, and vibrant culture. This Midwest state has something to offer to everyone – from adventure seekers to history buffs. And the person responsible for promoting Wisconsin’s tourism industry is none other than the Wisconsin Secretary of Tourism.
The Wisconsin Secretary of Tourism is a vital position in the state government that oversees the promotion and development of Wisconsin’s tourism industry. The current secretary is Sara Meaney, who was appointed by Governor Tony Evers in 2019.
Who Is Sara Meaney?
Sara Meaney is an experienced marketer and strategist who has worked with various organizations before joining as the Wisconsin Secretary of Tourism. She holds a degree in communications from Marquette University and has worked with several marketing agencies throughout her career.
Before becoming the Wisconsin Secretary of Tourism, Meaney served as the Chief Marketing Officer at Milwaukee-based advertising agency Hanson Dodge Creative. During her tenure at Hanson Dodge Creative, she was responsible for creating successful marketing campaigns for various brands, including Harley-Davidson and The North Face.
What Does the Wisconsin Secretary of Tourism Do?
The main responsibility of the Wisconsin Secretary of Tourism is to promote tourism in the state by developing strategies that attract visitors from all over the world. They work closely with local businesses, travel agencies, and other organizations to promote different tourist destinations in Wisconsin.
Some of their key responsibilities include:
- Developing and implementing marketing strategies that promote Wisconsin’s tourism industry
- Collaborating with local businesses to create new tourist attractions
- Partnering with travel agencies to promote different tourist destinations in Wisconsin
- Providing assistance to tourists visiting Wisconsin
The Importance of Tourism in Wisconsin
Tourism plays a vital role in Wisconsin’s economy. According to a report by the Wisconsin Department of Tourism, the state’s tourism industry generated over $22 billion in revenue in 2018 alone. The industry also provided employment opportunities to over 200,000 people in the state.
With its beautiful scenery, rich culture, and diverse attractions, Wisconsin has something to offer to everyone. From world-class museums and art galleries to stunning natural parks and lakes, the state has plenty of unique experiences that attract tourists from all over the world.
Conclusion
The Wisconsin Secretary of Tourism is a crucial position that plays a vital role in promoting the state’s tourism industry. With Sara Meaney at its helm, Wisconsin’s tourism industry is sure to prosper and attract even more visitors in the future. So if you’re planning a trip to Wisconsin, you can rest assured that you’ll be welcomed with open arms by the hard-working team at the Wisconsin Department of Tourism.
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