Who Owns Alpine Valley Ski Resort in Wisconsin?

By Michael Ferguson

Alpine Valley Ski Resort is a popular destination for skiing and snowboarding enthusiasts in the Midwest. Located in the town of East Troy, Wisconsin, this ski resort has been providing winter sports activities for over 50 years. However, many people may wonder who owns this beautiful resort that offers breathtaking views of the Kettle Moraine State Forest.

Who owns Alpine Valley Ski Resort?

The ownership of Alpine Valley Ski Resort has changed hands several times over the years. The current owner of the resort is Vail Resorts, a leading operator of ski resorts across North America. Vail Resorts acquired Alpine Valley Ski Resort in 2019 as part of their expansion plan.

Vail Resorts is known for its world-class ski resorts and exceptional services. The company operates over 30 ski resorts across North America, including iconic destinations such as Whistler Blackcomb in Canada and Park City Mountain Resort in Utah.

The history of Alpine Valley Ski Resort

Alpine Valley Ski Resort first opened its doors to the public in 1962. The resort was founded by Roy Mishicot, who was passionate about skiing and wanted to create a place where people could enjoy winter sports activities.

Over the years, Alpine Valley Ski Resort has undergone several changes and improvements. In 1997, the resort was purchased by John Folsom, who invested heavily in upgrading the facilities and expanding the terrain park.

In 2012, Alpine Valley Ski Resort celebrated its 50th anniversary with a grand celebration that included live music, fireworks, and special events.

What makes Alpine Valley Ski Resort unique?

Alpine Valley Ski Resort is known for its diverse terrain and family-friendly atmosphere. The resort features 90 skiable acres with 20 runs that range from beginner to advanced level. It also boasts one of the largest terrain parks in the Midwest with over 40 features including jumps, rails, boxes, and more.

Aside from skiing and snowboarding, Alpine Valley Ski Resort offers other winter activities such as snow tubing and cross-country skiing. The resort also hosts live music events, festivals, and other special events throughout the year.

Conclusion

In conclusion, Alpine Valley Ski Resort is a beloved destination for winter sports enthusiasts in the Midwest. While the ownership of the resort has changed over the years, its commitment to providing exceptional services and experiences remains unchanged. With Vail Resorts at the helm, Alpine Valley Ski Resort is poised to continue its tradition of offering world-class skiing and snowboarding experiences for many years to come.