Have you ever wondered who owns Bryce Resort? The answer to that question is a bit more complex than you might think. Let’s dive into the history and ownership of this popular Virginia ski resort.
The Early Years
Bryce Resort was founded in 1965 by a group of investors led by Horace E. A. “Buck” Reese Jr. The resort, located in Basye, Virginia, quickly became a popular destination for skiing and other winter sports.
For many years, the resort was owned and operated by the Reese family. Buck Reese passed away in 2005 at the age of 84, but his legacy lived on through Bryce Resort.
The Sale to James Lambert
In 2010, Bryce Resort was sold to James Lambert, a wealthy businessman from Florida. Lambert had made his fortune through various ventures, including co-founding the restaurant chain Jimmy John’s.
Under Lambert’s ownership, Bryce Resort underwent significant renovations and upgrades. New lifts were installed, snowmaking capabilities were improved, and new trails were added to the mountain.
However, in 2019, it was announced that Lambert was selling Bryce Resort once again.
The Current Owners
In September 2019, it was announced that Bryce Resort had been sold to a group of investors led by SPB Partners LLC. This group includes several individuals with extensive experience in the ski industry.
Under their ownership, Bryce Resort has continued to thrive. In particular, they have focused on improving year-round offerings at the resort. In addition to skiing and snowboarding in the winter months, visitors can now enjoy activities such as zip-lining and mountain biking during the summer season.
Conclusion
So there you have it – the history and ownership of Bryce Resort! While it has changed hands several times over its decades-long existence, one thing has remained constant: its popularity as a destination for outdoor enthusiasts.
Whether you’re hitting the slopes in the winter or enjoying the summer sunshine, Bryce Resort is sure to provide a memorable experience.
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