Butter London Cosmetics is a well-known beauty brand that has been in the industry for quite some time. The brand is popular for its wide range of nail polishes, lipsticks, eyeliners, and other makeup products.
However, there has been confusion among consumers regarding who owns the company. In this article, we will shed some light on the ownership of Butter London Cosmetics.
History of Butter London Cosmetics
Butter London Cosmetics was founded in 2005 by Sasha Muir and Nonie Creme. The brand was launched in the United Kingdom but soon expanded globally due to its high-quality products. The brand became popular for its unique nail polish shades that were inspired by fashion trends.
Acquisition by Astral Brands
In 2014, Butter London Cosmetics was acquired by Astral Brands, a leading beauty and personal care company based in Atlanta. Astral Brands is known for its focus on natural and organic products that are sustainable and environmentally friendly.
The acquisition of Butter London Cosmetics was seen as a strategic move by Astral Brands to expand its portfolio of natural beauty products. Apart from Butter London Cosmetics, Astral Brands also owns other well-known brands such as Mineral Fusion and PÜR.
Current Ownership
As mentioned earlier, Butter London Cosmetics is currently owned by Astral Brands. The company continues to operate under the leadership of Sasha Muir and Nonie Creme, who serve as Creative Director and Founding Creative Director respectively.
Astral Brands has maintained the original vision of Butter London Cosmetics while incorporating its own values of sustainability and environmental responsibility into the brand’s operations. Under Astral Brands’ ownership, Butter London Cosmetics has continued to expand globally and launch new product lines while maintaining its commitment to providing high-quality natural beauty products.
Conclusion
In conclusion, Butter London Cosmetics is currently owned by Astral Brands, a leading beauty and personal care company based in Atlanta. The acquisition of the brand was seen as a strategic move by Astral Brands to expand its portfolio of natural beauty products. Butter London Cosmetics continues to operate under the leadership of its founders and has maintained its commitment to providing high-quality natural beauty products.