Butter London is a popular nail polish brand that has been in the market for quite some time. With its wide range of shades and finishes, it has become a favorite of many beauty enthusiasts.
However, the question that often comes up is – who owns Butter London Nail Polish? Let’s find out.
History of Butter London
Butter London was founded in 2005 by Sasha Muir and Nonie Creme. The brand started as a nail salon in London but soon expanded to creating their own line of nail polishes. Their first collection was launched in 2006 and became an instant hit among consumers.
Acquisition by Orly
In 2018, Butter London was acquired by Orly International, another well-known nail polish brand based in the US. Orly is known for its cruelty-free and vegan-friendly products. With this acquisition, Orly aimed to expand its portfolio and reach a wider audience.
Orly International
Orly International was founded in 1975 by Jeff Pink, who revolutionized the beauty industry with his invention of the French manicure. Since then, Orly has been producing high-quality nail polishes that are both trendy and long-lasting.
Current Status of Butter London
Today, Butter London operates under the umbrella of Orly International but still maintains its unique identity. The brand continues to produce innovative shades and finishes that cater to different preferences and occasions.
Cruelty-Free Products
Like Orly, Butter London also prides itself on being cruelty-free and vegan-friendly. They do not test their products on animals or use any animal-derived ingredients in their formulations.
Environmental Responsibility
Butter London also strives to be environmentally responsible by using sustainable packaging materials and reducing waste wherever possible.
Conclusion
In conclusion, Butter London Nail Polish is owned by Orly International, a leading nail polish brand known for its cruelty-free and vegan-friendly products. Despite the acquisition, Butter London maintains its unique identity and continues to produce innovative nail polishes that cater to different preferences and occasions. With their commitment to environmental responsibility, they are not just a brand that produces high-quality products but also one that cares about the planet.