Who Owns Chichi London?

By Michael Ferguson

Chichi London is a popular fashion brand that has been making waves in the UK clothing industry. The brand is well-known for its high-quality clothing, including dresses, tops, skirts, and accessories that are designed to cater to the fashion needs of modern women. However, despite its popularity, many people are still curious about who actually owns Chichi London.

After some research, it was discovered that Chichi London is owned by a company called House of Fraser (UK & Ireland) Limited, which is a subsidiary of Sports Direct International plc.

House of Fraser acquired Chichi London in 2019 after the brand went into administration. Prior to that, Chichi London was an independent fashion brand that was founded by entrepreneur Daniel Najar in 2012. The brand quickly gained popularity and became one of the go-to destinations for fashionable women’s clothing.

Despite being owned by House of Fraser now, Chichi London still operates as an independent brand with its own unique identity and style. The brand continues to offer trendy and stylish clothing options for women who want to look their best without breaking the bank.

Chichi London’s success can be attributed to its focus on quality and affordability. The brand offers a wide range of clothing options at reasonable prices without compromising on quality. This has helped the brand build a loyal customer base over the years.

In conclusion, while many people may not be aware of who owns Chichi London, it is now owned by House of Fraser (UK & Ireland) Limited. Despite this change in ownership, the brand has remained true to its roots and continues to offer high-quality and affordable fashion options for women.