If you are a fan of the iconic American fashion brand, London Fog, you might be wondering who owns it. Well, the answer is not as straightforward as you might think. Let’s dive into the history and ownership of this beloved brand.
The Beginnings of London Fog
London Fog was founded in 1923 by Israel Myers, who was a manufacturer of coats and jackets. The company’s name was inspired by the city’s famous foggy weather. Initially, London Fog produced outerwear for men and women, but it wasn’t until the 1950s that the brand began to focus on raincoats.
The Rise of London Fog
In the 1960s and 1970s, London Fog became a household name in America. The company’s signature trench coats were popular among both men and women, and were often seen on television shows like “The Love Boat” and “Dynasty”. The brand continued to expand its product line to include luggage, umbrellas, and other accessories.
The Ownership of London Fog
Over the years, London Fog has changed hands several times. In 1989, the brand was sold to a Hong Kong-based company called Bidermann Industries. Then in 1994, Bidermann Industries filed for bankruptcy and sold London Fog to a group of investors led by Arnold P. Cohen.
In 2006, Iconix Brand Group acquired London Fog’s parent company, which also owned other fashion brands like Joe Boxer and Candie’s. Iconix continued to expand London Fog’s product line and distribution channels.
However, in recent years, Iconix has faced financial difficulties and has been selling off some of its brands. In 2018, Authentic Brands Group bought Iconix’s portfolio of brands for $225 million. This included London Fog.
What Does Authentic Brands Group Own?
Authentic Brands Group is a brand management company that owns a portfolio of more than 50 brands. Some of its other notable acquisitions include Juicy Couture, Nine West, and Frye.
The Future of London Fog
Under Authentic Brands Group’s ownership, London Fog continues to produce high-quality outerwear and accessories. The brand has also expanded into new markets, such as China. With its rich history and timeless style, it’s likely that London Fog will continue to be a beloved brand for years to come.
Conclusion
In conclusion, London Fog has gone through several ownership changes throughout its history. Today, the brand is owned by Authentic Brands Group, a company that specializes in managing and expanding fashion brands. Whether you’re a longtime fan or new to the brand, there’s no denying the enduring appeal of London Fog’s classic style and quality craftsmanship.