Lottie London is a popular makeup brand that has been making waves in the beauty industry. It offers a wide range of affordable makeup products that are loved by many.
However, have you ever wondered who owns Lottie London? In this article, we will take a closer look at the ownership of this renowned makeup brand.
History of Lottie London
Lottie London was founded in 2015 by two British entrepreneurs, Aaron and David. The idea behind the brand was to create affordable makeup products that would be accessible to everyone. They wanted to break away from the traditional beauty norms and create products that were fun, trendy, and easy to use.
Lottie London’s Ownership
In 2017, Lottie London was acquired by the American beauty company, Ardell. Ardell is a subsidiary of American International Industries (AII). AII is one of the largest cosmetic manufacturers in the world and owns several other popular brands such as China Glaze and Ardell Lashes.
Ardell’s Acquisition of Lottie London
Ardell’s acquisition of Lottie London was a strategic move to expand their product offerings in the UK market. The acquisition allowed Ardell to tap into Lottie London’s expertise in creating affordable yet high-quality makeup products. It also gave them access to Lottie London’s loyal customer base.
What Does This Mean for Lottie London?
Since being acquired by Ardell, Lottie London has continued to thrive as a brand. They have expanded their product range and are now available in several countries across the world. The acquisition has also allowed them to invest more in research and development, leading to even better products.
Conclusion
In conclusion, Lottie London is owned by American International Industries through their subsidiary Ardell. Despite being owned by an American company, Lottie London has managed to maintain its unique British identity and continue to offer affordable yet high-quality makeup products. Whether you’re a makeup enthusiast or just starting out, Lottie London is definitely a brand worth trying out!