Who Owns Massanutten Resort?

By Robert Palmer

Massanutten Resort is a popular destination for vacationers in Virginia. It offers a range of activities for all ages, including skiing, snowboarding, golfing, hiking, indoor water park, and more.

But have you ever wondered who owns Massanutten Resort? In this article, we will delve into the history of the resort and its ownership.

The Beginning of Massanutten Resort

Massanutten Resort was established in 1972 by a group of local businessmen from Harrisonburg, Virginia. They recognized the potential for a ski resort in the area and formed Great Eastern Resorts Corporation to develop it. The resort opened with just two ski slopes and a small lodge.

The Growth of Massanutten Resort

Over time, Massanutten Resort has grown exponentially. It now has 14 ski slopes, eight lifts, and a vertical drop of 1,110 feet. In addition to skiing and snowboarding in winter months, it offers an array of activities throughout the year.

In 1994, Great Eastern Resorts Corporation sold Massanutten Resort to Snowshoe Mountain Inc., which was owned by Intrawest Corporation at the time. Intrawest was a major player in the ski industry with resorts across North America.

The Current Ownership of Massanutten Resort

In 2006, Snowshoe Mountain Inc. sold Massanutten Resort to Pacific Group Resorts Inc., based in Park City, Utah. Pacific Group Resorts is a private equity firm that specializes in investing in leisure and hospitality businesses.

Today, Pacific Group Resorts still owns Massanutten Resort and has continued to invest in its growth and development. In recent years they have added new attractions like ziplining courses as well as expanding their lodging options such as adding townhome rentals.

Conclusion

In conclusion, Massanutten Resort has come a long way since its humble beginnings in 1972. From a small ski lodge to a year-round vacation destination, it has grown into a top-rated resort in Virginia.

While the resort has changed hands a few times over the years, it is currently owned by Pacific Group Resorts Inc. who continues to invest in its future. Whether you’re looking for skiing, golfing, or just relaxing with family and friends, Massanutten Resort is an excellent choice for your next vacation.