If you’re planning a trip to Massanutten Resort in Virginia, one of the first things you might wonder is who owns this sprawling complex of vacation rentals, ski slopes, and indoor water parks. The answer is a bit more complicated than you might expect, as ownership of Massanutten has changed hands several times over the years.
Early History
Massanutten Resort was originally developed in the 1970s by a group of real estate investors led by John L. Hopkins. At the time, the property consisted primarily of rental cabins and outdoor recreational facilities.
In 1985, Hopkins sold Massanutten to Great Eastern Resorts Corp., which expanded and modernized the resort over the next several years. Great Eastern added new accommodations, amenities like an indoor water park and golf courses, and even a small ski area.
Current Ownership
Today, Massanutten Resort is owned by Peak Resorts, a company that operates 17 other ski resorts throughout the United States. Peak Resorts purchased Massanutten in 2018 for $76 million.
Peak Resorts has continued to invest in Massanutten since acquiring it. In recent years, the company has added new dining options, renovated existing accommodations, and expanded snowmaking capabilities on its ski slopes.
Conclusion
While ownership of Massanutten Resort has changed hands several times over its history, it remains one of Virginia’s premier vacation destinations. Whether you’re looking to hit the slopes in winter or splash around at the water park in summer, this resort offers plenty of fun for visitors of all ages.
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