Who Owns Rome SDS?
When it comes to snowboarding gear, Rome SDS is a well-known and respected brand. But have you ever wondered who owns this popular company? In this article, we will take a closer look at the ownership of Rome SDS and the key players behind its success.
The History of Rome SDS
Rome SDS, short for “Rome Snowboard Design Syndicate,” was founded in 2001 by Josh Reid and Paul Maravetz. They shared a passion for snowboarding and wanted to create a brand that truly represented the culture and spirit of the sport.
From its humble beginnings, Rome SDS quickly gained popularity among snowboarders around the world. The brand’s commitment to innovation, quality, and rider-driven design resonated with riders of all levels.
Who Owns Rome SDS Now?
As of 2021, Rome SDS is owned by Billabong International Limited, an Australian company specializing in surfwear and other action sports-related products. Billabong acquired Rome SDS in 2010 as part of its strategy to expand into the snowboarding market.
The acquisition by Billabong has allowed Rome SDS to continue its growth and reach a wider audience. With Billabong’s extensive resources and distribution channels, the brand has been able to expand its product line and increase its presence in both physical stores and online markets.
The Role of Josh Reid
Even though Rome SDS is now owned by Billabong, one of its co-founders, Josh Reid, continues to play an important role within the company. He serves as the brand’s Chief Marketing Officer (CMO) and is responsible for overseeing marketing strategies and maintaining the core values that make Rome SDS unique.
Under Reid’s guidance, Rome SDS has remained true to its roots, continuously pushing the boundaries of snowboard design and maintaining its status as a rider-owned and rider-driven brand.
Rome SDS Team Riders
In addition to its ownership structure, Rome SDS is also known for its team of talented riders. These professional snowboarders play a crucial role in the development and promotion of Rome SDS products.
Some of the notable riders associated with Rome SDS include Bjorn Leines, Marie-France Roy, Ozzy Henning, and Stale Sandbech. Their feedback and expertise contribute to the continuous improvement and innovation of Rome SDS snowboards, bindings, and other gear.
In Conclusion
While Rome SDS is now owned by Billabong International Limited, it has managed to maintain its identity as a rider-owned and rider-driven brand. The acquisition by Billabong has provided resources and opportunities for growth without compromising the core values that make Rome SDS unique.
With a team of talented riders and dedicated individuals like co-founder Josh Reid at the helm, Rome SDS continues to be a leading name in the snowboarding industry. Whether you’re an experienced rider or just starting out, Rome SDS offers high-quality gear that reflects the passion and spirit of snowboarding.