Who Owns the Crown Reef Resort?

By Alice Nichols

Have you ever wondered who owns the Crown Reef Resort? This popular vacation destination in Myrtle Beach, South Carolina has been a favorite among tourists for years.

The resort boasts an impressive array of amenities, including multiple pools, water slides, lazy rivers, and even an on-site bowling alley. But who is behind this luxurious resort? Let’s explore.

The History of Crown Reef Resort

Crown Reef Resort was originally built in 1988 as the Reef Hotel. Over the years, it underwent several renovations and expansions before finally being rebranded as Crown Reef Resort in 2013. Today, the resort spans over 20 acres and features over 500 rooms.

The Ownership of Crown Reef Resort

The ownership of Crown Reef Resort is somewhat complex. The property is owned by a group of investors led by Philip Bates, a Myrtle Beach-based developer. However, the day-to-day operations and management of the resort are handled by VacationMyrtleBeach.com, a local hospitality company.

Philip Bates: The Lead Investor

Philip Bates is a well-known developer in the Myrtle Beach area. He has been involved in numerous real estate projects over the years and is widely considered to be one of the most successful developers in the region. In addition to his involvement with Crown Reef Resort, he also owns several other hotels and resorts throughout Myrtle Beach.

VacationMyrtleBeach.com: The Management Company

VacationMyrtleBeach.com is a local hospitality company that manages several hotels and resorts throughout Myrtle Beach. They have been managing Crown Reef Resort since it was rebranded in 2013. In addition to managing the day-to-day operations of the resort, they also handle marketing and sales efforts.

What Makes Crown Reef Resort Stand Out?

Crown Reef Resort stands out from other resorts in Myrtle Beach due to its impressive array of amenities. In addition to the pools and water slides, the resort also features an on-site arcade, mini-golf course, and even a beachfront bar and grill.

The Water Park

One of the most popular features of Crown Reef Resort is its water park. The park spans over four stories and includes multiple pools, water slides, and even a kids’ splash area. There’s something for everyone at this water park.

The Bowling Alley

Another unique feature of Crown Reef Resort is its on-site bowling alley. This 8-lane alley is perfect for families or groups looking to have some fun off the beach.

Conclusion

Crown Reef Resort is owned by a group of investors led by Philip Bates, a well-known developer in the Myrtle Beach area. The day-to-day operations of the resort are handled by VacationMyrtleBeach.com. With its impressive array of amenities, including a water park and bowling alley, Crown Reef Resort is one of the most popular vacation destinations in Myrtle Beach.