Who Owns the Hassler Hotel in Rome?

By Robert Palmer

The Hassler Hotel in Rome, known for its luxurious accommodations and stunning views of the city, has long been a favorite among travelers. But have you ever wondered who owns this iconic establishment? Let’s dive into the fascinating history and ownership of the Hassler Hotel.

Ownership through time

The origins of the Hassler Hotel can be traced back to 1885 when German hotelier Albert Hassler opened a small guesthouse in Rome. Over the years, the hotel gained popularity and expanded, eventually becoming the prestigious establishment we know today.

Albert Hassler: The founder, Albert Hassler, owned and managed the hotel during its early years. His dedication to providing exceptional service and his meticulous attention to detail laid the foundation for what would become one of Rome’s most renowned hotels.

Expansion under Oscar Wirth

In 1921, Swiss hotelier Oscar Wirth took over ownership of the Hassler Hotel. Wirth recognized the hotel’s potential and embarked on an ambitious expansion project that would transform it into a luxurious destination for affluent travelers.

Oscar Wirth: Under Wirth’s leadership, the hotel underwent significant renovations and upgrades. He added more rooms, modernized facilities, and enhanced the overall guest experience. His dedication to excellence propelled the Hassler Hotel to new heights.

The Viale Family Era

In 1944, Roberto E. Wirth, grandson of Oscar Wirth, was born in Italy. Following in his family’s footsteps, he would go on to become one of Italy’s most respected hoteliers and assume ownership of the Hassler Hotel.

Roberto E. Wirth: Roberto E. Wirth has been at the helm of the Hassler Hotel since the 1970s. Under his guidance, the hotel has maintained its reputation for unparalleled luxury and hospitality. Wirth’s commitment to preserving the hotel’s heritage while embracing modernity has made the Hassler a sought-after destination for discerning travelers.

The Present

Today, the Hassler Hotel remains family-owned and managed by Roberto E. Wirth, marking four generations of ownership. The hotel continues to be a symbol of elegance and sophistication in Rome, attracting guests from all over the world.

A legacy of excellence

The Hassler Hotel’s rich history and dedication to providing an exceptional guest experience have earned it numerous accolades over the years. It has been voted as one of the best hotels in Rome and even worldwide, cementing its position as a premier luxury destination.

  • Best Hotel in Rome: Conde Nast Traveler Readers’ Choice Awards
  • World’s Best City Hotel: Travel + Leisure World’s Best Awards
  • Five-Star Rating: Forbes Travel Guide
  • Luxury Hotel of the Year: Luxury Travel Advisor Awards of Excellence

If you ever find yourself in Rome and are looking for an unforgettable experience, consider staying at the Hassler Hotel. With its storied past, impeccable service, and breathtaking views, it is sure to leave a lasting impression.

In conclusion, the Hassler Hotel in Rome has a remarkable history, with ownership passed down through generations. From Albert Hassler to Oscar Wirth and now Roberto E. Wirth, each owner has contributed to its growth and success. Today, this iconic hotel stands as a testament to their vision and commitment to excellence.