When it comes to fashion, the London Fog brand is a name that has been synonymous with classic and stylish outerwear for decades. But who exactly owns this iconic brand? Let’s take a closer look.
History of London Fog
London Fog was founded in 1923 by Israel Myers as a company that produced waterproof coats and jackets. The brand quickly gained popularity and became a household name in the United States during the mid-20th century.
The Acquisition by Iconix Brand Group
In 2006, London Fog was acquired by Iconix Brand Group, which is a publicly-traded American brand management company. Iconix owns many other well-known brands such as Peanuts, Joe Boxer, and Starter.
Legal Troubles
In recent years, London Fog has faced some legal troubles. In 2018, an Italian eyewear manufacturer called Alfa Romeo Group filed a lawsuit against Iconix claiming that they had breached their licensing agreement by allowing another company to produce London Fog sunglasses. The case was settled out of court for an undisclosed amount.
The Future of London Fog
Despite these legal issues, London Fog remains a strong and recognizable brand in the fashion industry. The company continues to produce high-quality outerwear for men and women, as well as accessories such as bags and umbrellas.
Collaborations
In recent years, London Fog has also collaborated with several other brands to create unique collections. In 2018, they partnered with streetwear label Supreme to produce a line of trench coats and hats featuring both brands’ logos. They have also collaborated with J.Crew on a collection of raincoats.
Retail Locations
London Fog products can be found in various department stores across the United States such as Macy’s, Nordstrom, and Kohl’s. The brand also has its own website where customers can purchase their products directly.
Conclusion
In summary, London Fog is currently owned by Iconix Brand Group and continues to be a prominent name in the fashion industry. Despite some legal troubles, the brand remains popular and has even expanded through collaborations with other brands. Whether you’re in need of a classic trench coat or a stylish accessory, London Fog has something for everyone.