Have you ever wondered who owns the Surf and Sand Resort? This luxurious beachfront property is located in Laguna Beach, California and has become a popular destination for travelers seeking a relaxing getaway. Let’s delve into the ownership of this prestigious resort and learn more about its history.
History of Surf and Sand Resort
The Surf and Sand Resort was established in 1948 by local Laguna Beach residents named Roy Ropp and Bill Bryant. They saw an opportunity to create a beachfront resort that would cater to tourists visiting the area. They purchased the land on which the resort sits today, with plans to build a hotel that would provide guests with direct access to the beautiful sandy beach.
Over the years, the resort has undergone several renovations and expansions, including adding more guest rooms, restaurants, and amenities. Today, it stands as a premier destination for travelers seeking luxury accommodations in Laguna Beach.
Current Ownership
In 2017, Surf and Sand Resort was acquired by JC Resorts, a San Diego-based hospitality company. JC Resorts owns several other properties throughout Southern California, including hotels, golf courses, and restaurants.
The acquisition of Surf and Sand Resort by JC Resorts was seen as a strategic move as it allowed them to expand their portfolio of luxury properties while also gaining access to a new market in Laguna Beach.
JC Resorts: A Brief Overview
JC Resorts is owned by the Brown family who have been involved in the hospitality industry for over 50 years. The company was founded by John C. Brown Sr., who started with just one property – the Rancho Bernardo Inn in San Diego. Over time, he expanded his business to include other properties throughout Southern California.
Today, JC Resorts is run by John C. Brown Jr., who serves as CEO of the company. Under his leadership, JC Resorts has continued to grow and expand its portfolio of properties while maintaining a commitment to providing exceptional guest experiences.
Conclusion
In conclusion, the Surf and Sand Resort is owned by JC Resorts, a San Diego-based hospitality company. The acquisition of this prestigious resort has allowed JC Resorts to expand its portfolio of luxury properties while also gaining access to a new market in Laguna Beach. Whether you are the owner of the resort or a guest seeking a relaxing getaway, there is no denying that the Surf and Sand Resort is an iconic property that has stood the test of time.