The White Company London is a British retailer that specializes in high-quality bed linen, clothing, homeware, and furniture. The brand was established in 1994 by Chrissie Rucker, who still owns the company today.
Chrissie Rucker – The Founder of The White Company
Chrissie Rucker started The White Company with the aim of creating stylish and luxurious products that were also affordable. Her vision was to use only the finest materials to create timeless pieces that would be loved for years to come.
Rucker’s passion for design and attention to detail has been integral to the success of The White Company. Today, the brand has over 60 stores in the UK and an online presence that reaches customers around the world.
The Ownership Structure of The White Company
The White Company is a private company, which means that its ownership structure is not publicly disclosed. However, it is known that Chrissie Rucker is the majority shareholder and therefore has controlling interest in the company.
There have been rumors over the years about potential investors or buyers for The White Company, but nothing has come to fruition. It seems that Rucker is committed to maintaining control of her brand and continuing to grow it on her own terms.
The Future of The White Company
Despite the challenges faced by many retailers in recent years, The White Company has continued to thrive thanks to its loyal customer base and commitment to quality products. In fact, the brand has plans for expansion both domestically and internationally.
In 2020, it was announced that The White Company had partnered with Farfetch – a leading online luxury fashion retailer – to expand its reach even further. This partnership will allow customers around the world to shop from The White Company’s range of products through Farfetch’s platform.
Conclusion
In conclusion, Chrissie Rucker is the founder and majority shareholder of The White Company London. While the ownership structure of the company is not publicly disclosed, it is clear that Rucker has been instrumental in its success and is committed to its continued growth. With plans for expansion both domestically and internationally, it seems that The White Company will continue to be a major player in the world of luxury retail for years to come.