Who Runs Tourism in Australia?

By Alice Nichols

When it comes to tourism, Australia is a popular destination for both domestic and international travelers. But have you ever wondered who runs tourism in Australia? In this article, we will explore the various organizations and government bodies that are responsible for managing Australia’s tourism industry.

Government Bodies

The Australian government plays an important role in managing the country’s tourism industry. The Department of Tourism, Industry, and Innovation (DTII) is responsible for developing policies and programs that promote the growth of the tourism sector. The DTII works closely with state and territory governments to ensure that tourism development is sustainable and benefits local communities.

In addition to the DTII, there are several other government bodies that play a role in managing tourism in Australia. These include:

  • Tourism Australia: This is the government agency responsible for promoting Australia as a travel destination to international markets.
  • Austrade: Austrade works to attract foreign investment into Australian tourism businesses.
  • Parks Australia: This organization manages national parks and other protected areas that are popular tourist attractions.

Industry Associations

Industry associations also play an important role in managing tourism in Australia. These organizations represent various sectors within the industry and work to promote their interests. Some of the major industry associations include:

  • Tourism Accommodation Australia: This organization represents hotels, resorts, and other accommodation providers.
  • Tourism Transport Forum: The Tourism Transport Forum represents transport operators such as airlines, bus companies, and car rental firms.
  • National Tourism Alliance: This is an umbrella organization that represents several industry associations including those focused on adventure tourism, ecotourism, and cultural tourism.

Regional Tourism Boards

Finally, there are regional tourism boards that are responsible for promoting tourism in specific areas of Australia. These boards work with local businesses and communities to develop tourism products and market their region to travelers. Some of the major regional tourism boards include:

  • Tourism Victoria: This organization promotes tourism in the state of Victoria, including major destinations such as Melbourne and the Great Ocean Road.
  • Tourism Tropical North Queensland: This board promotes tourism in the tropical north of Queensland, including popular destinations such as Cairns and the Great Barrier Reef.
  • Tourism Western Australia: This organization is responsible for promoting tourism in Western Australia, including destinations such as Perth, Margaret River, and Broome.

Conclusion

In conclusion, there are many organizations and government bodies that are responsible for managing tourism in Australia. From the federal government to industry associations to regional tourism boards, each plays a crucial role in promoting sustainable growth within the industry. By working together, these entities help ensure that Australia remains a premier travel destination for years to come.