When you think of London, what comes to mind? Maybe it’s the iconic red phone booths, the bustling streets, or the famous landmarks like Big Ben and Buckingham Palace. But when it comes to fashion and beauty, there’s one phrase that has become synonymous with London: “Get the London look.”
You’ve probably heard this phrase before – it’s been used in countless advertisements for makeup and beauty products over the years. But where did it come from? And what exactly does it mean?
First, let’s talk about where the phrase originated. The “Get the London look” campaign was actually created by Rimmel London, a cosmetics brand that has been around since 1834. In 2001, they launched a new line of makeup called “Colour Rush” and came up with the slogan as a way to promote it.
The campaign was an instant success – so much so that Rimmel decided to keep using it for years to come. They even enlisted celebrities like Kate Moss and Georgia May Jagger to help spread the word.
But what does “Get the London look” actually mean? On the surface, it might seem like a vague catchphrase designed to sell more products. But if you dig a little deeper, there are a few key elements that make up what we think of as the “London look.”
One is an emphasis on individuality and self-expression. London has always been known as a city where people can be themselves and express their unique style without fear of judgment. This is reflected in the makeup looks associated with the city – bold colors, unconventional pairings, and daring experimentation.
Another aspect of the London look is its connection to street style. The city is home to some of the world’s most famous fashion bloggers and influencers, who are constantly pushing boundaries and setting trends. This means that trends in London tend to start on the streets rather than on runways or in high-end boutiques.
So when you hear “Get the London look,” what you’re really being encouraged to do is embrace your own style and experiment with new trends. Whether that means trying out a bold lip color, playing with different textures, or mixing and matching patterns, the key is to have fun and express yourself in your own unique way.
In conclusion, the phrase “Get the London look” may have started as a marketing campaign for a cosmetics brand, but it has come to represent so much more. It’s a celebration of individuality, self-expression, and the fearless spirit of one of the world’s most vibrant cities. So go ahead – embrace your inner Londoner and try something new today!