Barcelona, one of the most successful football clubs in the world, is known for its rich history and passionate fan base. But have you ever wondered who sponsors this iconic club? In this article, we will take a closer look at the major sponsors of Barcelona and the impact they have on the club’s success.
Shirt Sponsorship
One of the most prominent forms of sponsorship for football clubs is shirt sponsorship. Barcelona has had several shirt sponsors over the years, with each sponsor bringing their unique contribution to the club.
Rakuten
One of the current sponsors of Barcelona is Rakuten, a Japanese electronic commerce company. Rakuten became Barcelona’s main global partner in 2017 and has since featured prominently on the club’s jerseys. The partnership between Barcelona and Rakuten extends beyond just branding, as Rakuten also collaborates with the club on various digital initiatives.
Qatar Airways
Prior to Rakuten, Qatar Airways held the position as Barcelona’s shirt sponsor from 2013 to 2017. This partnership was significant as it marked Qatar Airways’ entry into sports sponsorship. During this period, Barcelona achieved tremendous success on both domestic and international fronts.
Kit Supplier
In addition to shirt sponsorship, another crucial aspect of a football club’s sponsorship is their kit supplier. The kit supplier not only provides the team with their iconic jerseys but also plays a key role in enhancing their brand image.
Nike
Barcelona has been associated with Nike as their official kit supplier since 1998. The partnership between Barcelona and Nike has been highly successful, resulting in some iconic jersey designs over the years. Nike’s commitment to innovation and quality aligns perfectly with Barcelona’s values and philosophy.
Other Partnerships
Apart from shirt sponsors and kit suppliers, Barcelona has forged partnerships with various companies in different industries.
Beko
Beko, a leading home appliance brand, is one of Barcelona’s official partners. This partnership focuses on promoting healthy living and sustainability through various initiatives. Beko’s commitment to innovation and social responsibility resonates well with Barcelona’s vision of being a socially conscious club.
Audi
Audi, the German automobile manufacturer, is another notable partner of Barcelona. Audi provides the club with a fleet of cars for their players and staff. This partnership not only showcases Barcelona’s commitment to excellence but also provides Audi with valuable brand exposure.
- In conclusion, Barcelona’s success on and off the field is greatly influenced by their sponsors.
- Rakuten and Qatar Airways have played key roles as shirt sponsors.
- Nike has been a long-standing kit supplier, contributing to the club’s iconic image.
- Beko and Audi are among the club’s other partners, promoting social responsibility and providing support in different areas.
Barcelona’s ability to attract such prestigious sponsors is a testament to their global stature as a football club. These partnerships not only provide financial support but also contribute to the club’s overall image and success. As Barcelona continues to dominate on the field, it will be interesting to see how their sponsorship portfolio evolves in the coming years.