Who Sponsors Barcelona Shirt?

By Robert Palmer

Football is one of the most popular sports in the world, and it generates a lot of revenue from different sources. One of the significant sources of revenue for football clubs is shirt sponsorship.

Barcelona, one of the most successful football clubs in the world, also has a shirt sponsor that contributes to its revenue. In this article, we will take a closer look at who sponsors Barcelona Shirt.

What is Shirt Sponsorship?

Shirt sponsorship is a form of marketing where companies pay football clubs to have their logos or brand names on the team’s shirts. This type of sponsorship provides companies with significant visibility since football is one of the most-watched sports worldwide.

Who Sponsors Barcelona Shirt?

Barcelona’s shirt has been sponsored by many different companies over the years. However, currently, they are sponsored by Japanese company Rakuten.

Rakuten replaced Qatar Airways as Barcelona’s shirt sponsor in 2017 and signed a four-year deal worth €55 million per year. The deal with Rakuten was extended for an additional season in 2020.

Who are Rakuten?

Rakuten is a multinational company that offers e-commerce services worldwide. It was founded in Tokyo, Japan, in 1997 and has since expanded to other countries worldwide. Rakuten offers various services such as online shopping, travel booking, mobile payments, among others.

Previous Sponsors

Before Rakuten became Barcelona’s shirt sponsor, they had several other sponsors over the years. Some notable ones include:

  • Qatar Airways: Qatar Airways sponsored Barcelona’s shirt from 2013 to 2017.
  • UNICEF: UNICEF was Barcelona’s first-ever shirt sponsor from 2006 to 2011.
  • Nike: Nike provided Barcelona with their kit from 1998 to 2018.

Conclusion

In conclusion, Barcelona’s shirt sponsor is currently Rakuten, a Japanese multinational company. Rakuten replaced Qatar Airways in 2017 and signed a four-year deal worth €55 million per year.

Before Rakuten, Barcelona had several other sponsors over the years, including UNICEF and Nike. Shirt sponsorship is an essential source of revenue for football clubs worldwide and provides companies with significant visibility.