Air Jordan, the iconic sneaker brand that has been associated with basketball since its inception in 1984, has a new home – Paris Saint-Germain (PSG). This collaboration between the world-renowned sports brand and one of the most successful football clubs in Europe has taken the world by storm.
But why is Air Jordan on Paris Saint-Germain? Let’s find out.
The Beginning of Air Jordan
Before we dive into the collaboration between Air Jordan and PSG, let’s first understand how this iconic brand came into existence. Michael Jordan, one of the greatest basketball players of all time, signed a deal with Nike in 1984 to create a new line of sneakers under his name – Air Jordan. The first Air Jordans were released in 1985 and were an instant hit with basketball enthusiasts all over the world.
The Rise of Air Jordan
Over the years, Air Jordans have become more than just basketball shoes. They are now a fashion statement and a symbol of street culture. Sneakerheads all over the world eagerly await every new release and are willing to pay top dollar for limited edition versions.
The Collaboration with Paris Saint-Germain
In 2018, Nike announced that it had signed a deal with PSG to become their official kit supplier. As part of this deal, it was also announced that PSG would be wearing Air Jordan kits for select games during the season.
This collaboration was groundbreaking as it marked the first time that a football club had partnered with a basketball brand. It was also an opportunity for both brands to expand their reach beyond their respective sports.
Why PSG?
So why did Air Jordan choose PSG as their partner? One reason could be that PSG is one of the most successful football clubs in Europe. With multiple domestic titles and a strong presence in the UEFA Champions League, PSG is a club that has a global following.
Another reason could be that PSG has been known to push boundaries when it comes to fashion. The club’s jerseys have always been stylish and innovative, which makes them a perfect fit for the Air Jordan brand.
The Air Jordan x PSG Collection
As part of the collaboration, Air Jordan released a range of PSG-themed sneakers, apparel and accessories. The collection features the iconic Jumpman logo alongside the PSG crest, creating a unique blend of basketball and football culture.
The collection includes sneakers like the Air Jordan 1 Retro High OG and the Air Jordan 5 Retro, as well as clothing items like t-shirts, jackets and shorts. Each item in the collection is designed with both performance and style in mind, making them perfect for both on and off the field.
Conclusion
So there you have it – why Air Jordan is on Paris Saint-Germain. This collaboration between two of the biggest brands in sports has created a buzz that can be felt all over the world. It’s exciting to see what the future holds for this partnership and how it will continue to push boundaries in both basketball and football culture.