Liberty of London is a fabric brand that has been around for over a century. It’s known for its unique and beautiful designs that have become synonymous with high-end fashion. However, with the beauty comes a hefty price tag.
Liberty of London fabrics are notoriously expensive. But why is this the case? Let’s take a closer look.
History of Liberty of London
Liberty of London was founded in 1875 by Arthur Lasenby Liberty. At the time, it was known as “East India House,” and it sold exotic goods from the Orient such as silks, rugs, and ceramics.
However, Arthur had bigger plans for his store. He wanted to create his own line of fabrics that would rival those produced in France and Italy.
The Creation Process
Creating Liberty of London fabrics is an intricate process that involves both traditional and modern techniques. The designs are hand-drawn before being digitally printed onto fabric using state-of-the-art equipment. This process allows for precise detail and vibrant colors that are unmatched by other fabric brands.
The Fabrics Themselves
One reason why Liberty of London fabrics are so expensive is due to the quality of materials used. The brand uses only the finest cottons, silks, and linens sourced from around the world. These materials are often organic or sustainably sourced, which also adds to their cost.
The Designs
Another factor that contributes to the high cost of Liberty of London fabrics is their unique designs. The brand is known for its signature floral prints, which are often inspired by nature or historical art pieces. These designs take time to create and require skilled artists to bring them to life.
The Exclusivity
Finally, Liberty of London fabrics are expensive because they’re exclusive. The brand produces limited quantities each season, making them highly coveted by designers and consumers alike. This exclusivity allows the brand to charge a premium for their fabrics, as they’re seen as a luxury item.
The Bottom Line
In conclusion, Liberty of London fabrics are expensive because of the quality of materials used, the intricate design process, and their exclusivity. While they may not be accessible to everyone, they’re considered a worthy investment for those in the fashion industry or those who appreciate high-quality textiles.