Why Is Literature Important in Tourism?

By Anna Duncan

Literature and tourism are two concepts that may seem unrelated at first glance. However, literature plays a crucial role in the tourism industry.

It is undeniable that literature has the power to inspire us, teach us, and transport us to different places and times. In this article, we will explore why literature is important in tourism.

Cultural enrichment

One of the most significant benefits of literature in tourism is cultural enrichment. Literature can introduce readers to new cultures, customs, and traditions.

When tourists visit a new place, they often seek to learn about its history and culture. Reading books set in that location can provide them with a deeper understanding of the local customs and ways of life.

Example:

For instance, if you’re traveling to India for the first time, reading books like “The God of Small Things” by Arundhati Roy or “A Fine Balance” by Rohinton Mistry can give you an insight into Indian culture and society.

Destination promotion

Literature can also be used as a tool for destination promotion. Books set in a particular location can create interest among readers who may want to visit those places. For example, after reading “Eat Pray Love” by Elizabeth Gilbert, many people were inspired to visit Italy, India or Bali.

Example:

Similarly, books like “The Da Vinci Code” by Dan Brown have led many tourists to visit Paris and explore its famous landmarks such as the Louvre Museum and Notre-Dame Cathedral.

Preserving heritage

Literature can also play a crucial role in preserving heritage sites and buildings. Many historical landmarks face challenges such as neglect or lack of funding for their upkeep. By featuring these landmarks in books or stories set in that location, authors can create awareness about their significance among readers.

Example:

For instance, the classic novel “To Kill a Mockingbird” by Harper Lee is set in the fictional town of Maycomb, Alabama. The book has helped preserve the heritage of this small Southern town and attract tourists to visit it.

Conclusion

In conclusion, literature and tourism are interconnected in many ways. Literature can enrich our understanding of different cultures, promote destinations and preserve heritage sites. So, next time you plan a trip, why not read some books set in that location to get a deeper understanding of its history and culture?