Why Is London 2012 Video Game So Expensive?

By Anna Duncan

Have you ever wondered why the London 2012 video game is so expensive? With the Olympics being a global event, it’s no surprise that the video game adaptation of the event would be popular.

However, the price tag on this game may leave some gamers scratching their heads. In this article, we’ll explore some reasons why the London 2012 video game is so expensive.

1. Licensing Costs

One of the main reasons why the London 2012 video game is so expensive is due to licensing costs. The Olympic Games are a massive global event and their brand is highly protected. Developers must pay a significant amount to obtain licensing rights to use official Olympic logos, symbols, and even athlete likenesses in their games.

1.1 Official Olympic Logos and Symbols

The official Olympic logos and symbols are trademarked, which means that anyone who wants to use them must obtain permission from the International Olympic Committee (IOC). This can be an expensive process as developers have to pay a fee for each use of these logos and symbols in their game.2 Athlete Likenesses

Another reason why licensing costs for the London 2012 video game are so high is due to athlete likenesses. Developers must secure permission from each individual athlete they want to include in the game. This can be a time-consuming process as athletes are often represented by agents or managers who negotiate on their behalf.

2. Development Costs

Developing a high-quality video game takes time, effort, and money. With such a large-scale event like the Olympics, developers must ensure that they accurately represent each sport and athlete while also creating engaging gameplay mechanics. This level of detail requires significant investment in resources such as programming, graphics design, audio engineering, and more.

2.1 Graphics Design

Creating lifelike graphics for a video game is no easy feat. Developers must create detailed textures, realistic lighting, and smooth animations to accurately represent each sport and athlete. This requires a significant investment in graphic design resources.2 Audio Engineering

In addition to graphics, developers must also invest in audio engineering to create immersive soundscapes for each sport. From the roar of the crowd to the sounds of athletes moving and competing, audio is a critical component of any sports game.

3. Limited Availability

Finally, the limited availability of the London 2012 video game may also contribute to its high price tag. The game was only available on select platforms such as Xbox 360, PlayStation 3, and PC. With lower production runs and limited distribution channels, the cost per unit increases.

  • In conclusion, there are several reasons why the London 2012 video game is so expensive.
  • Licensing costs for official Olympic logos and symbols as well as athlete likenesses can be significant.
  • Development costs including graphics design and audio engineering require significant investment in resources.
  • The limited availability of the game on select platforms may also contribute to its high price tag.

If you’re a die-hard Olympics fan or just looking for an engaging sports game experience, then the London 2012 video game may be worth the investment despite its high cost.