The World Travel and Tourism Council (WTTC) is a global organization that was established in 1990. It is a forum for the travel and tourism industry, which is an important sector in most economies worldwide. The organization was created to address several issues that affected the travel and tourism industry, such as sustainability, safety, security, and the economic impact of tourism.
Why Was the WTTC Created?
The WTTC was created to bring together leaders from various sectors of the travel and tourism industry to address challenges that were affecting its growth. The founding members wanted to create a platform where they could collaborate and exchange ideas on how to overcome issues that were hindering growth in the industry.
Sustainability
One of the primary concerns of the WTTC is sustainability. The travel and tourism industry has an impact on the environment, which can be negative if not managed properly. The organization works with its members to promote sustainable practices that minimize this impact.
Safety and Security
Safety and security are also critical concerns for the travel and tourism industry. The WTTC collaborates with governments, international organizations, and other stakeholders to ensure that travelers feel safe when visiting different destinations around the world.
Economic Impact
The economic impact of tourism cannot be ignored. Travel and tourism generate significant revenue for many countries around the world. The WTTC works with governments to promote policies that support growth in this sector while ensuring that it benefits local communities.
What Does the WTTC Do?
The WTTC carries out several activities aimed at promoting growth in the travel and tourism industry. These include:
- Research: The organization conducts research on various aspects of travel and tourism, such as market trends, economic impact, and sustainability.
- Advocacy: The WTTC advocates for policies that support the growth of the travel and tourism industry.
- Collaboration: The organization brings together leaders from different sectors of the industry to collaborate and exchange ideas on how to overcome challenges.
- Recognition: The WTTC recognizes individuals and organizations that have made significant contributions to the travel and tourism industry. This includes the annual Tourism for Tomorrow Awards.
Conclusion
The World Travel and Tourism Council was created to address several issues affecting the growth of the travel and tourism industry. The organization works with its members, governments, international organizations, and other stakeholders to promote sustainable practices, safety and security, and policies that support economic growth in this sector. Through its research, advocacy, collaboration, and recognition activities, the WTTC has become a significant forum for promoting growth in one of the world’s most critical sectors.